Marketing at the Speed of Social

Marketing at the Speed of Social

Atari revolutionized games. Pacman, Space Invaders, and Centipede (to name a few). The most incredible innovation was made by connecting a computer (gaming console) to a television and turning digital gameplay into something available to everyone. Their speed to...
The Social Gold Rush is Over

The Social Gold Rush is Over

Social ROI. Impressions. Retweets. And the effervescent “like”. Yes, they all still matter. Social media is a shiny object that still glimmers. But now it’s time to figure out how to truly integrate it into our businesses. I recently spoke at Social...
A Brands Wrecking Ball: Not Listening

A Brands Wrecking Ball: Not Listening

Can you imagine if everyone talked at once? Some could argue that’s what social media is today. But through catch-and-release in our conversations ­– meaning there’s one or more active listeners and a speaker – we can build social behavioral models that mirror...
Everyone is an Influencer on Something

Everyone is an Influencer on Something

As humans, we share stories of experiences that have a positive, neutral or negative impact on something that triggered us to take action. Having a communications degree, I remember studying the variables involved in how communication is delivered and came to the same...