Snapchat is all the buzz in the marketing world right now. There’s a growing realization that “snaps” are a new type of content build for a new type of platform. Like Twitter’s 140 character limit, Snapchat forces us to be concise and creative....
An inspiring H2HChat with guest Kare Anderson. Kare has based her entire career on the practice mutuality. Join Bryan and Suzie for this special Substantium-sponsored chat to hear about how practicing mutuality can take your career to the next level.
While it’s easy to see the value of influencer marketing, many are left scratching their heads when it comes to the first steps of building and creating a community of influencers. Once we get past making a list of industry/brand-related blogs they follow, many...
At this point we all know that doing marketing on Facebook necessitates an ad-spend. But as with so many things the devil is in the details particularly if you’re a small business or entrepreneur working with limited resources. We’re happen to announce that the guy to...
When it comes to marketing and YouTube a lot of the focus is on number of views and that ever elusive “going viral”. Seen in this light, YouTube simply plays host to content that one hopes takes on a life of it’s own through other platforms. This...
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