Touchpoints are the moments of interaction between your brand and a customer. Those magical moments, eh? And points of contact can be anything from reading a review and visiting a website to seeing a brochure in a friend’s house and deciding to follow-up. Touchpoints...
Getting in front of the camera and baring your soul to a captive audience can be daunting…especially if you don’t have a soul. Hopefully you do though and hopefully you’ll find some valuable top tips in this handy guide to turn you into a live streaming star. First...
Instagram Stories…hey, that sounds familiar, where have I heard that before? Hang on a second, Snapchat Stories anyone? Yes, the two features are very, very similar – but no-one can blame Instagram for adopting the reactive, interactive nature of the ‘Stories’...
Warning: This post will briefly mention the ‘E’ word. Election. One of the most pertinent themes to come out of the recent election is the role that social media plays in facilitating a personal echo chamber of thoughts, opinions and ideas. Echo chambers are getting a...
Humans are more connected than ever before…in a technological sense anyway. From the moment we wake up, we have a world of opportunity at our fingers tips. It’s exciting, but it’s not without its downfalls. Are we really connected? Aren’t we just reading words on a...
While people will still consume and engage with content from brands, they do so in a much more guarded way than with real people. Contently says that two-thirds of all readers feel deceived after learning that a video or article was sponsored by a brand. Over half of...
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