30 million businesses in the US depend on customer ratings and reviews. The lasting impacts of negative reviews has led some businesses to take drastic measures. In 2014, the Union Street Guest House made news with their wedding policy of fining couples $500 for every...
Although social media can be used to augment a business’s customer service policy and practice, not everyone has adopted a social customer service program. Sure, many larger companies understand and benefit from social media customer service management tools and...
There comes a time when every marketer faces the challenge of how to build brand credibility. Especially in a marketplace that increasingly uses social media as a way to reach customers. For many businesses, the answer is to build an army of influencers who will...
The concept of creating value is often one of the most misunderstood ideals in business. But it also one of the most essential. Why? Because of all the ways that “value” can affect your company. After all, it is due to a brand’s perceived value that makes individuals...
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