Whether you’re a small, medium or large business, the exponential growth of the digital marketing space can feel daunting. Add in the rapid explosion of new platforms, content mediums and variables such as algorithms and a Monty Python quote comes to mind: “Run...
So you’ve taken time out to identify what type of personal branding works best for your career, but now the challenging part is knowing whether you want to be a generalist or specialist. Once you begin building your persona, how will you sell yourself to your...
We’ve officially entered the era of the algorithm within social media marketing. Gone are the days of organic reach and earned media. The debate is no longer whether to invest in paid rather it’s how much and when. It’s more critical than ever to...
What would you do with 5 extra hours in your week? Would you spend it with family? Take the extra moments to work on a project that you have been thinking about. Maybe learn a new skill? Or perhaps you’d use the opportunity to finally clear out your Netflix queue. No...
Do you remember a time when periscope was just a noun, typically uttered in a vaguely Russian- sounding accent and preceded by the word “up”? Even better, do you remember when to talk about livestreaming required significant investment in a fairly clunky...
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