[powerpress] Joining us in Episode 1 of From the Author’s Point of View is Joe Pulizzi, one of the leading thought leaders behind the content marketing and social media movement. Joe is the Founder of The Content Marketing Institute, Content Marketing World and...
At any given moment, someone is trying to earn something from someone. Whether it’s trust, loyalty respect, even love, it’s the intangibles that people desire but can never buy. I used to believe that the highest honor a product or service could receive was to...
A driver on the road has so much to consider around them, including both the bad drivers and the good ones. Keeping your eyes on the road, and what’s in front and behind you, is what we’re all taught in order to be effective drivers. There are drivers like me...
Until a few years ago, brands had just a few caretakers who really only had to worry about the press and media when it came to addressing positive and negative public opinion. But today, social media has given individual customers a phenomenal public platform to make...
Humans are social creatures; this is something we all know and understand. But recently, at the Pivot conference in New York, I had the pleasure of interviewing Scott Hebner (VP of Social Business at IBM) and friend Kare Anderson (author, speaker, columnist and coach)...
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