The Four Fundamentals of Content Marketing

The Four Fundamentals of Content Marketing

In my previous posts, I have explored the basics of utilizing social media to drive traffic to your company‘s site. But without solid content marketing, your best efforts to define yourselves online on those various platforms would be lost. Why, you ask? Mainly...
Building Micro-Communities with Content

Building Micro-Communities with Content

Everyone knows I love to listen. For me, it is an essential skill that must be utilized both online and off if you want to build authentic relationships with your customers, advocates, and prospects.  In the “real” world, I listen with both my ears and my eyes, as...
Replay #H2HChat Millennials + Marketing

Replay #H2HChat Millennials + Marketing

Google Millennials + Marketing and you’ll pull up more infographics and reports than you know what to do with. The focus on this demographic borders on obsession at times. It is notable that the majority of these reports and resulting articles insist upon looking at...