Robert Moore, one of the Co-Founders of oneQube, is a cutting edge social strategist. As Robert says, “he listens for a living”, watching streams of Twitter data like Tank from the Matrix movies, looking for trends, insights, and most importantly, real people that he can engage with on behalf of his clients and company.

One of Robert’s favorite listening strategies is to “Link Listen”, using 
Spider which is essentially a Twitter search query that returns Tweets that contain content from a specific website. Link Listening allows marketers to hone in on specific buyer or engagement persona’s, and glean inferences about them based on the type of content they read and share socially.

Join us for another exciting #H2HChat as we explore the strategy of Link Listening and how it facilitates the building of Micro-Communities and relationship activation through content marketing.