Guest post by Chief Marketing Officer at CBIZ, Mark Waxman (@mwaxmantoo) “Marketing is an attitude, not a department” One of my favorite quotes (“marketing is an attitude, not a department”) was true when first written by marketing strategist Phil Wexler many years...
It’s never easy to fail publicly in social. Everyone can feel their pain, which could be why brands operate out of embarrassment when they do fail, lashing out with knee-jerk reactions and usually the termination of a scapegoat – an “intern” – thinking it...
[powerpress] Joining us in Episode 13 of From the Author’s Point of View is Sebastian Rusk, creator of Buzz, author of Social Media Sucks, host of @SocialBuzzTV and a bow-tie junkie. As a traditional strategist and marketer by trade, Sebastian shares how his passion...
[powerpress] Joining us in Episode 12 of From the Author’s Point of View is Daniel Newman, Founder and CEO of Broadsuite, Co-Founder @12most, Huffpost & Forbes Contributor. He is also the author of two books, The Millennial CEO, and more recently The New Rules of...
As our businesses become more complex, it’s up to all of us to work harder at humanizing our approach in everything we do. On top of this, as businesses become more social, collaboration is becoming the most critical business competitive advantage. An efficiently run...
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