Context: The Killer of Confusion

Context: The Killer of Confusion

Words are just words. Stories are just stories. But with context, concepts come alive. According to Dictionary.com, Context is “the circumstances that form the setting for an event, statement or idea, in terms by which it can be fully understood.” In other words, it’s...
The Human Operating System Runs on Communities

The Human Operating System Runs on Communities

It’s not news that we spend a lot of time on social media and online communities; what is interesting about our interactions with others online is that they’re basic necessities, just like food, water and shelter. In 1986, social psychologists McMillan & Chavis...
Social Proof in Marketing

Social Proof in Marketing

Have you caught the Pokémon Go fever yet? If so, you’re not alone.  Since its July 6th launch, over 15 million daily users have downloaded the app on their smartphones.  And just to put that in perspective, that’s more daily users than Spotify or Pandora. Even more...