In today’s busy world, when it comes to internet marketing, the best practice is to keep it simple. Web sites have 3 seconds to catch and keep a visitor. If those 3 seconds are lost because the lack of simplicity confuses, disorients, or overwhelms a visitor, he or...
Forecasting with Analytics to Optimize Your Marketing We all know that the content marketing space is getting more and more competitive each day. Around the world, two blogs are created every second. It’s more challenging than ever before for content marketers...
Have you heard about that viral video that everyone is talking about? You know the one. It’s the YouTube video featuring cats doing the Harlem Shake while making a tricky shot from the bleachers? I’m kidding, of course. But you can’t deny the financial impact that...
Have you ever given any thought to how much content you encounter each day? Not just from social media, but from blogs, aggregate sites and traditional digital media? It adds up fast. In fact, a recent study has shown that the typical social media user processes over...
Think that your content marketing strategy doesn’t matter? Then reflect on this. According to a recent Nielsen study, the average American adult spends about 11 hours daily consuming digital media. That astounding figure not only covers traditional platforms (such as...
You Can’t Steal Company Culture Company culture may be the last thing you think about when putting together an advertising plan for your business. But consider this. In the age of social media, consumers are increasingly interacting with companies and demanding more...
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