The Quickest Way to Build Trust and Loyalty

The Quickest Way to Build Trust and Loyalty

by | Commentary

When calculating brand value, trust is often a dynamic that is considered an afterthought primarily. Trust is an intangible sum challenging to quantify in business balance sheets. And yet, it’s quite possibly one of the most important things to a company’s...
5 Elements of Great Storytelling

5 Elements of Great Storytelling

by | Commentary

Snow White. Cinderella. Sleeping Beauty. All names that are part of the iconic stories we grew up with. Retold countless times through children’s books and Hollywood blockbusters, these tales has become part of our collective psyche for generations. And yet, what do...
Why Sharing is Pivotal to Your Growth

Why Sharing is Pivotal to Your Growth

by | Commentary

Sharing is fundamental for every organization that wants to grow, but what does it really mean? Can you remember the last time you learned about the meaning of sharing? It was probably some time in grade school. But for today’s businesses, sharing is essential...
Five BIG Reasons to Use Snapchat in Business

Five BIG Reasons to Use Snapchat in Business

by | Commentary

If you work in social media marketing, then you are probably familiar with Snapchat. Since its founding in the fall of 2011, the application has grown exponentially to an estimated 100 million users. Even more astounding? These users send approximately 700 million...
Inspired by clouds

Inspired by clouds

by | Commentary

I’ve got a Fujifilm X100s. It runs about $1300. It’s easily the best camera I’ve ever owned. I take care of it as best as I can, but I don’t let taking care of it impact the photography. Let me elaborate on that a bit better. You’ll get better at each section of what...