The Five Fundamentals to Using LinkedIn

The Five Fundamentals to Using LinkedIn

With over 332 million users worldwide, LinkedIn is easily one of the most powerful social media platform on the planet. However, I’m often surprised to hear that many companies fail to capitalize on using the service as part of their marketing strategy. Which is...
37 Ways Your Website Died

37 Ways Your Website Died

[powerpress] Joining us in Episode 18 of From the Author’s Point of View is Darrell Keezer, CEO and Founder of Candybox Marketing, and author of 37 Ways Your Website Died: And How to Resurrect It. With a strong background in business marketing, Darrell wanted to start...
The Top Six Fundamentals of Using Twitter

The Top Six Fundamentals of Using Twitter

I’m a massive advocate of Twitter. I’ve built relationships, business and tons of engagement. And yet I feel like a lot of the fundamentals are lost as people approach such an incredible network. I do believe we will all see changes on Twitter, but for now...
Voyeur, Sharer or Engager: Which One Are You?

Voyeur, Sharer or Engager: Which One Are You?

Remember the Kodak moment? How far from sharing have we come, when a cleverly branded and epic moment was captured on traditional film and shared on prints or slide projectors? We hold onto these as memories and visit with them now and again for the nostalgia and...
Top 6 Disruptive Marketing Trends for 2015

Top 6 Disruptive Marketing Trends for 2015

It’s going to be one of the most interesting years ahead. There are disruptive marketing trends ahead and this list starts to build on the platform of sharing, something I’m very interested in and will be focusing even more on in 2015. I will focus on sharing...