While people will still consume and engage with content from brands, they do so in a much more guarded way than with real people. Contently says that two-thirds of all readers feel deceived after learning that a video or article was sponsored by a brand. Over half of...
Marketing has always been about leveraging content to stand out from the crowd. From early print ads to radio jingles to star studded Super Bowl commercials to sponsored snaps- the underlying motive is always the same. How do you make your message stand out from the...
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