Strategies, stories, and insights on executive leadership
Some time after 10 PM on the evening of April 18, 1775, Paul Revere departed from Boston on his way north to Lexington, to warn John Hancock and Samuel Adams that British troops were coming to arrest and execute them. He had heard from a stock boy that the British were preparing to cross the […]
According to a recent study posted by ACI-every minute: Nearly 2.5 million pieces of content are shared and posted on Facebook. Over 220,000 new photos are posted on Instagram. Nearly 300,000 tweets are issued on Twitter. In a world of viral cat videos and reposts, how do you find and share engaging content that reaches […]
How to break through the online noise to share the right content for your brand. Let’s face it. With all of the social media chatter, it’s hard to find a way to break through the noise to distinguish your brand. In fact, according to a recent study posted by ACI-every minute: Nearly 2.5 million pieces […]
Last month I had the pleasure of sitting down with Bryan Kramer for a chat while he was in Canada delivering a keynote. I’m new to the social media world so I wasn’t sure if he would be interested in getting together, but as a huge fan of his #H2H philosophy I couldn’t pass on […]
The idea of improving engagement with prospects by personalizing their experience has been at the forefront of the marketing landscape for the last few years. Don’t take my word for it: try conducting a search for a fairly specific item, like a crib for a newborn baby. After you engage with the search results a […]
Robert Moore, one of the Co-Founders of oneQube, is a cutting edge social strategist. As Robert says, “he listens for a living”, watching streams of Twitter data like Tank from the Matrix movies, looking for trends, insights, and most importantly, real people that he can engage with on behalf of his clients and company. One of Robert’s […]
In my previous posts, I have explored the basics of utilizing social media to drive traffic to your company‘s site. But without solid content marketing, your best efforts to define yourselves online on those various platforms would be lost. Why, you ask? Mainly because it’s through content marketing that companies can present a consistent message in […]
Everyone’s been there. A wistful older person, often in the presence of those in a much younger age bracket, begins to rant on the unfortunate prevalence of technology in today’s world. The story that begins with “back in my day” usually ends with this person lamenting the fact that technology has destroyed what little human […]
with Content
Everyone knows I love to listen. For me, it is an essential skill that must be utilized both online and off if you want to build authentic relationships with your customers, advocates, and prospects. In the “real” world, I listen with both my ears and my eyes, as visual clues can almost be as important […]
Google Millennials + Marketing and you’ll pull up more infographics and reports than you know what to do with. The focus on this demographic borders on obsession at times. It is notable that the majority of these reports and resulting articles insist upon looking at this group through the aggregate lens of statistics and analytics. […]
‘Are you experienced? Have you ever been experienced?’ Jimi Hendrix asks listeners this question in the chorus of the title track of The Jimi Hendrix Experience’s classic 1967 LP, Are You Experienced. However, this same question is one that more marketers will soon want to start asking their customers. Why? The power of shared experiences. […]
Much has been said in recent years about communities: what they are, how marketers can benefit from them, and how they’ll change in the future. Today’s marketers already know that online communities are important, which is a big reason why 80% of SMB’s are using social media networks to drive growth (Go-Gulf, 2014). It’s crucial […]