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    A Brands Wrecking Ball: Not Listening
    Article
    September 9, 2013
    4 min
    61

    A Brands Wrecking Ball: Not Listening

    Can you imagine if everyone talked at once? Some could argue that’s what social media is today. But through catch-and-release in our conversations ­– meaning there’s one or more active listeners and a speaker – we can build social behavioral models that mirror our real world interactions. Listening is the mother of all skills when […]

    MarketingSocial
    Everyone is an Influencer on Something
    Article
    September 3, 2013
    4 min
    49

    Everyone is an Influencer on Something

    As humans, we share stories of experiences that have a positive, neutral or negative impact on something that triggered us to take action. Having a communications degree, I remember studying the variables involved in how communication is delivered and came to the same conclusion now as I did in college; people drive interest about any […]

    Marketing
    Collector or Curator? Becoming a Social Connoisseur
    Article
    August 12, 2013
    4 min
    58

    Collector or Curator? Becoming a Social Connoisseur

    It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud to show off to their friends. Picking what went into their collection wasn’t easy, because it had to […]

    Social
    Digital Analytics and the Keys to Trusting the Data with John Lovett and Bryan Eisenberg
    Article
    August 6, 2013
    14 min
    32

    Digital Analytics and the Keys to Trusting the Data with John Lovett and Bryan Eisenberg

    I was HONORED to sit down with the two more foremost thought leaders around analytics at the IBM Global Summit in Nashville with Jon Lovett, Senior Partner at Web Analytics Demystified, and Bryan Eisenberg, Keynote Speaker, Consultant and Author, Eisenberg Holdings, LLC. In this interview we have a healthy debate around big data, digital analytics and the keys […]

    Marketing
    Youtility: Transcending the Transactional with @JayBaer
    Article
    July 11, 2013
    9 min
    21

    Youtility: Transcending the Transactional with @JayBaer

    I was excited and honored to sit down at the IBM Global Summit in Nashville with Jay Baer, a New York Times best selling author, a hype-free social media and marketing keynote speaker and consultant. Jay started 5 multi-million dollar companies, and consulted for 30 of the Fortune 500. His blog is ranked as the #1 content marketing blog in the world, the […]

    Marketing
    Building Communities as a Trend Hunter with Jeremy Gutsche
    Article
    June 26, 2013
    12 min
    34

    Building Communities as a Trend Hunter with Jeremy Gutsche

    I was excited to sit down at the IBM Global Summit in Nashville with Jeremy Gutsche, an innovation expert, award-winning author, “one of the most sought-after keynote speakers on the planet, and the founder of TrendHunter.com, the world’s #1 largest, most popular trend spotting website. In this interview we discuss how Jeremy looks at building communities around the world that […]

    Innovation
    The Co-Creative Economy
    Article
    June 24, 2013
    4 min
    35

    The Co-Creative Economy

    Can you imagine being in an era where your ideas were your most valuable asset? A time when creativity was the mother of all skills? I was inspired at a BBQ this weekend at the formidable Ray and Tina Wang’s house (President & Creator of Constellation Research) and found myself surrounded by Silicon Valley elite. […]

    Innovation
    Social & Relationships: The Road to Ellen DeGeneres, #90DaysToEllen
    Article
    June 4, 2013
    5 min
    35

    Social & Relationships: The Road to Ellen DeGeneres, #90DaysToEllen

    Social media means something different for everyone, but at its core, it is about relationships. The benefits are different depending on the goal. More importantly, the undeniable potential of building a deeper connection is there for the taking, as long as you’re human, authentic, and real throughout the process. This parallels real life; in any relationship, […]

    Social
    Digital Anthropology: New Rules for Engaging with Gen C with Brian Solis
    Article
    May 17, 2013
    2 min
    72

    Digital Anthropology: New Rules for Engaging with Gen C with Brian Solis

    Don’t Be a Digital Dinosaur: Evolutionary Marketing in Action Please join me for an IBM Smarter Commerce interview in the ‘Rethink Marketing‘ series kicked off with industry visionary and digital analyst, Brian Solis. Discover what it takes to make more human connections and smarter business decisions during this era of upheaval. Mobile commerce, social networks, smartphones, tablets and real-time connections […]

    InnovationSocial
    6 Basic Human Needs to Rethink Business
    Article
    May 1, 2013
    5 min
    93

    6 Basic Human Needs to Rethink Business

    As entrepreneurs, it’s our job to build relationships with our audience that weaves in and out of our human needs. I’ve adapted these “6 Basic Human Needs” as a foundation from others in business and in life. I’d like to challenge you to go through and see if you can try one or two on […]

    Marketing
    A Closer Look At Crowdsourcing
    Article
    April 22, 2013
    5 min
    26

    A Closer Look At Crowdsourcing

    Whether you like it or not, you are either crowdsourcing or being sourced. The information we are generating in a big data world is starting to funnel into tightly curated areas of interest to companies and people. And it’s only going to get bigger! Crowdsourcing can refer to a number of things, including gathering resources […]

    Marketing