Resources

When it comes to social media usage, Facebook continues to reign supreme. The popular platform boasts over 1.35 billion monthly active users worldwide. The site is currently responsible for driving 23.39% of the internet’s traffic, making it second only to Google as the most influential site with consumers. With an astounding five new accounts created every […]

At first glance, YouTube might not be the platform that comes to mind when someone mentions using social media as a business tool. But consider this. Every month YouTube hosts over one billion unique users worldwide. Even more impressive? Over 6 billion hours of video are watched each month on YouTube. Videos that can easily […]

Pinterest is quietly becoming quite the social media juggernaut. Since its founding in 2010, over 70 million users worldwide have logged on to share their recipes, dream homes and personal goals. What’s even more astounding is the demographic breakdown. Over 80% of Pinterest users are female, with 77% falling within the highly coveted 18-54 age […]

With over 300 million monthly users, Instagram is becoming a growing force in social media circles. More than just an application to share photos, users rely on the platform to identify trends while documenting daily life. I personally love the way that you can tell a narrative with a simple photograph. Which is why I […]

With over 332 million users worldwide, LinkedIn is easily one of the most powerful social media platform on the planet. However, I’m often surprised to hear that many companies fail to capitalize on using the service as part of their marketing strategy. Which is really disappointing, considering the vast opportunities that exist to connect with […]

Joining us in Episode 18 of From the Author’s Point of View is Darrell Keezer, CEO and Founder of Candybox Marketing, and author of 37 Ways Your Website Died: And How to Resurrect It. With a strong background in business marketing, Darrell wanted to start his own venture in 2008 titled, Candybox Marketing, with the purpose […]

I’m a massive advocate of Twitter. I’ve built relationships, business and tons of engagement. And yet I feel like a lot of the fundamentals are lost as people approach such an incredible network. I do believe we will all see changes on Twitter, but for now the dominance is becoming hard to ignore. The communications giant […]

Remember the Kodak moment? How far from sharing have we come, when a cleverly branded and epic moment was captured on traditional film and shared on prints or slide projectors? We hold onto these as memories and visit with them now and again for the nostalgia and connection. I believe we have these opportunities every […]

It’s going to be one of the most interesting years ahead. There are disruptive marketing trends ahead and this list starts to build on the platform of sharing, something I’m very interested in and will be focusing even more on in 2015. I will focus on sharing platforms (not just social networks). More specifically, I’ll be focusing on how, […]

Bryan Kramer with special guests Kim Garst, Jon Ferrara and Bryan Eisenberg You will learn in this one hour webinar • Building and tracking your social sales list • The non creepy approach • Leverage relevant insights for outreach • Discover connections that enable warm introductions • Social helping not selling • Measuring the ROI of social […]

As humans, we have things that resonate differently based on how we define what a positive experience for each of us. I define a positive experience as being surrounded by the things that make me feel comfortable; case in point, I’m writing this while on a Virgin America flight on a cross country trip with […]

Customers today demand more depth, emotion, and personality from companies. As a result, it seems every brand is trying to be more “human” these days, but few are getting it right. We proclaim “customers first,” change “we” to “you” on our corporate websites, and post a few heartwarming photos and videos. But that’s not enough. […]