Strategies, stories, and insights on executive leadership
Why is it that people have a stronger voice than most companies? Brands are an unknown entity with little personal voice behind them in most cases. There’s so many times when people try to reach out to a brand and are left standing without a response. 86% of all brands are not listening on social […]
Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just funny. Believe it or not, it’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team. Everyone has at least one cowbell […]
As content marketers we always have to be breaking through the clutter so that we can help bring our content to the top. The direct mail era was very similar to what we’re being challenged by today. Yes, quality does rise to the top, but it’s also become a big quantity game. There is just too […]
Are people and brands so time pressed they can’t separate their ask while giving a sentiment? Do they see everything as an opportunity? We live in a world where social media has enabled us to connect with each other at any given moment. The only thing is, sometimes it’s hard to understand when a moment […]
For more forward-thinking organizations, the social infrastructures of the future are already here — helping to foster collaboration, build trust and spark innovation among people engaged in social networking on a global scale. They are integrated with existing IT investments without worrying about breaches of data – and take advantage of open source technologies. These […]
[powerpress] Joining us in Episode 17 of From the Author’s Point of View is Gini Dietrich, CEO of Arment Dietrich, co-author of Marketing in the Round, speaker, and author of Spin Sucks: Communication and Reputation Management in the Digital Age. As a PR professional who started her career at the bottom of Fleishman Hillard, Gini shares how […]
By definition, a “Humble brag” is a specific type of bragging which masks the brag in a faux-humble disguise. The false humility allows the offender to boast their “achievements” without any sense of shame or guilt. The biggest challenge for any humble bragger is letting the world know about something that is either of value […]
Joining us in Episode 16 of From the Author’s Point of View is Susan Emerick, Founder of Brands Rising, and author of The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media. As a former IBMer focusing on […]
It takes the right “mix” of ingredients to put something on the menu. How these ingredients are put together, however, is what creates something special. It’s this “special sauce” that helps make it stand out from the crowd and keeps people coming back for more, again and again. Let’s just say this specialty is a […]
I bet you can recall most of the times a truly magical moment happened in your life. Our brains do a funny thing when we connect with a magical moment – we create a photographed memory the likes of which lasts a lifetime. These magical moments are what create the value we receive out of […]
As a social media person, I get asked all the time about the social media tools I use and which ones are the best. Especially right now when everyone is saying that engagement on Twitter is down. I really don’t believe this to be true. Like all social platforms, everything is cyclical. But more importantly, […]
[powerpress] Joining us in Episode 15 of From the Author’s Point of View are Mark Babbitt and Ted Coine, co-authors of, A World Gone Social: How Companies Must Adapt to Survive. As a recovering engineer, Mark spent 8 years here in the Silicon Valley before throwing in the towel to find his calling. As a tech and […]