Resources

Despite the explosive growth and relentless power of technology, 2014 will be the year when our own human power of relentless curiosity will connect us to an easier, smarter and more meaningful relationship with ourselves, our families, our communities, our countries and our planet.

Joining us in Episode 2 of From the Author’s Point of View is Jay Baer, acclaimed keynote speaker, New York Times best selling author, entrepreneur, technology investor, and social media and digital marketing consultant. He has been named one of America’s top 3 social media consultants and runs “Convince & Convert”, the world’s #1 content marketing blog. […]

We talk all the time about remaining human and authentic; they’re two of the biggest buzz words in 2013. And yet the makeup of the digital spectrum has created shape shifters of all of us, both physically and mentally. As humans, we are built to receive, give and and evolve information. The gravitational pull we’re […]

[powerpress] Joining us in Episode 1 of From the Author’s Point of View is Joe Pulizzi, one of the leading thought leaders behind the content marketing and social media movement. Joe is the Founder of The Content Marketing Institute, Content Marketing World and Chief Content Officer magazine, and Author of Epic Content Marketing, Get Content, Get […]

At any given moment, someone is trying to earn something from someone. Whether it’s trust, loyalty respect, even love, it’s the intangibles that people desire but can never buy. I used to believe that the highest honor a product or service could receive was to achieve “raving fan” status. This status level is when customers […]

A driver on the road has so much to consider around them, including both the bad drivers and the good ones. Keeping your eyes on the road, and what’s in front and behind you, is what we’re all taught in order to be effective drivers. There are drivers like me who drive too fast (yes, […]

Until a few years ago, brands had just a few caretakers who really only had to worry about the press and media when it came to addressing positive and negative public opinion. But today, social media has given individual customers a phenomenal public platform to make themselves heard in a very powerful way. That means […]

Humans are social creatures; this is something we all know and understand. But recently, at the Pivot conference in New York, I had the pleasure of interviewing Scott Hebner (VP of Social Business at IBM) and friend Kare Anderson (author, speaker, columnist and coach) on a main stage appearance about how human behavior fits into […]

The amount of information on the Internet is estimated at 4,000 exabytes.* How large is that, you ask? If you stacked books one on top of the other, starting from the surface of the Earth, the amount of information in 4,000 exabytes would take that stack from Earth to Pluto. And back. 80 times over. Yet with all […]

Whether it’s a great poet, painter, chefs or storyteller, it’s been said that the signature of a masterpiece is that its creator knew when it was ready to be consumed. Although all artists possess an ability to show us what they see, it takes mastery to know the moment when their vision is complete enough to entice […]

Atari revolutionized games. Pacman, Space Invaders, and Centipede (to name a few). The most incredible innovation was made by connecting a computer (gaming console) to a television and turning digital gameplay into something available to everyone. Their speed to market was created by this simple vision, changing the family room experience forever. I recently heard […]

Social ROI. Impressions. Retweets. And the effervescent “like”. Yes, they all still matter. Social media is a shiny object that still glimmers. But now it’s time to figure out how to truly integrate it into our businesses. I recently spoke at Social Media Today’s Social Shakeup Conference and had an inspiring discussion with Ray Wang, Chairman […]