Resources

In this episode of Substance, I host David Newberry, former Chief Marketing Officer for Pitney Bowes Software. David believes that the role of the CMO is changing but it’s still important that you understand your market and ensure that you are conveying the right message. David says “the true essence of marketing is a combination of clarity […]

Contagious: Why Things Catch On featuring Jonah Berger In this new Substance interview, we hear from Jonah Berger, globally recognized leader in Word-of-Mouth Marketing, Consultant, Professor at Wharton, and New York Times/Wall Street Journal best-selling author of Contagious: Why Things Catch On. For seven years at Wharton, Jonah studied the science of Word of Mouth. Why do […]

The Age of Context: I’m honored to share this new Substance interview: The Age of Context, an interview with Robert Scoble, Startup Liaison Officer at Rackspace, author, global speaker, and new media phenomenon. On this episode, Robert discusses the five core elements to being successful in the “Age of Context” from his soon to be released book […]

Connecting with Your Customer Featuring @TedRubin In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to […]

Storytelling: Past, Present & Future In this new Substance interview: Storytelling: Past, Present and Future, I share an intimate conversation with Shel Israel, a global speaker, columnist, and co-author with Robert Scoble of the upcoming book, “The Age of Context” . On this episode, Shel and I discuss where technology is heading, global neighborhoods and how proximity is […]

In this new Exclusive Substance interview, I hear from Jeremiah Owyang, globally recognized as a researcher, analyst and now Chief Catalyst at Crowd Companies. In this interview, Jeremiah releases for the first time, in conjunction with his appearance on stage at LeWeb in Paris, the mission and vision for his new company: Crowd Companies. Jeremiah […]

In this episode of Substance, Bryan Kramer speaks with Jonathan Becher, global CMO at SAP. This in-depth and personal 20-minute interview reveals how Jonathan defines “Social Business”, and how it enables him to profitably manage marketing within a 20 billion dollar organization. He also takes a look back at his career and reflects upon his rise to […]

In this episode of Substance, PureMatter President Bryan Kramer speaks with Charlene Li, CEO at The Altimeter Group, on why she is tirelessly working to design the future of the workplace. In this in-depth and personal 20-minute interview, Charlene reveals how disruption should be a “way of life,” and how businesses can cultivate new innovation that […]

In this episode of Substance, Bryan Kramer speaks with Jeremy Burton, Chief Marketing Officer of EMC. Jeremy shares in this intimate 20-minute interview how his own family and early days as an engineer at Oracle have set him up for success in leading marketing for the $20 Billion company. He also shares his distinct views on the rise of social […]

In this episode of Substance, President Bryan Kramer speaks with Ray Wang, Principal Analyst, Founder & Chairman at Constellation Research, Inc. Ray discusses in this 20-minute interview how he manages a hectic travel schedule with the help of social media as both a family and business man. Ray shares how his arrival on the tech […]

[powerpress] Joining us in Episode 4 of From the Author’s Point of View is Neal Schaffer, a Forbes Top 50 Social Media Power Influencer, creator of the AdAge Top 100 Global Marketing Blog Windmill Networking (now called Maximize Social Business), global social media speaker who also teaches as part of the Rutgers University Mini Social Media MBA Program. Neal has authored three books, […]

[powerpress] Joining us in Episode 3 of From the Author’s Point of View is Sam Fiorella, a 20-year sales and marketing veteran, Partner at Sensei Marketing, Huffington Post blogger, Rutgers Faculty member and co-author of Influence Marketing: How To Create, Manage, and Measure Brand Influencers in Social Media. Sam is also the founder and moderator of Twitter’s first weekly debate, #bizforum, […]