Why Risk is the Reward

“Risk is the potential of gaining or losing something of value.” – Wikipedia

Risk comes with two potential outcomes: an upside and downside. But why as humans do we focus more on the loss upfront?


There is no certainty in life, and we take risks  again and again and again. In most cases, the greater the reward.

For each of us, the difference in picking the level of risk we each take in the first place comes down to a basic human trait, our gut. What than a previous set of experiences to drive our decision-making. 

Isn’t it crazy to think that the definitive answer we are always looking for lives at our center. Imagine that, all you needed to know is within you right now. 
[Tweet “Our success in risk is largely based on our ability to be certain in our gut via @bryankramer”]

In an instant reaction to risk is based on our prior decisions from what we learned. And like batteries, the lessons we learn often need to be replaced along the way replacing old beliefs (if we let them). History is littered with examples of people that faced risk. Some managed to adapt successfully; others didn’t. But it begs the question of whether they followed their head or their gut along the way.

In the end, the cyclical nature of risk boils down to one thing, the reward. In fact, the risk actually was the reward all along.