No one wants to sound like a complete douchebag, but think about how many times you’ve read someone’s LinkedIn profile and gawped or watched an arrogant presenter doing a talk and thought, where do they get these people from?! With both of these examples, there are...
Words are just words. Stories are just stories. But with context, concepts come alive. According to Dictionary.com, Context is “the circumstances that form the setting for an event, statement or idea, in terms by which it can be fully understood.” In other words, it’s...
Where media advertising, print and mailers used to exert the most impact on buying, more and more it is the voices of online influencers we are hearing in our heads as we shop for both goods and services. Chances are your most recent purchase decisions were more...
Everyone loves loyal returning customers. They become the foundation your business is built on. Keeping your existing customers through loyalty is always much cheaper than going and looking for new customers all the time. Did you realize that studies show that it can...
Have you caught the Pokémon Go fever yet? If so, you’re not alone. Since its July 6th launch, over 15 million daily users have downloaded the app on their smartphones. And just to put that in perspective, that’s more daily users than Spotify or Pandora. Even more...
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