Get big impact from bite-sized content

Get big impact from bite-sized content

by | Commentary

I’m sure you’ve heard the English proverb about good things coming in small packages, right? It’s the idea that sometimes the smallest gift can offer up the biggest dividend. Of course, this adage has historically been applied to everything from the Mini Cooper to...
5 Ways to Create More Value for Yourself

5 Ways to Create More Value for Yourself

by | Commentary

Building a personal brand and creating a more valuable ‘you’ can have a positive effect on your personal and professional life. Think about the ways that companies do this. Highly caffeinated marketing teams sit in rooms, poring over logo design, advertising...
Timing is Everything

Timing is Everything

by | Commentary

It’s critical that we all practice timing when and what we share. Knowing when to say (or not to say) something can make a huge difference in our relationships. How many times during a conversation have you thought, Gee, I wish I had known this earlier? … or...
What it takes to be an influencer

What it takes to be an influencer

by | Commentary

Let’s take a moment to review why influencer marketers are so important now. More and more consumers are getting savvy about how they choose to be exposed to advertising messages. Over 45% of online users utilize some kind of ad blockers. While  74% of consumers rely...