Why so many companies fail at creating value

Why so many companies fail at creating value

The concept of creating value is often one of the most misunderstood ideals in business. But it also one of the most essential. Why? Because of all the ways that “value” can affect your company. After all, it is due to a brand’s perceived value that makes individuals...
How to Tell Your Unique Story

How to Tell Your Unique Story

Acclaimed author Phillip Pullman once famously said that after “nourishment, shelter and companionship, stories are the thing we need most in the world.” And while that may seem like a stretch for some, the fact remains that everyone loves a good unique story. Maybe...
Today’s Customer: Choose Your Own Adventure

Today’s Customer: Choose Your Own Adventure

The original “Choose Your Own Adventure” book was created by Edward Packard called the “Adventures of You.” Between 1978 and 1998, it was a phenomenon for kids (and adults), because it was the first time the reader was given control over the outcome. With so many...