I suppose you could say that everything in life requires relentless curiosity in order to evolve. But if there were ever a year that exercising our relentless curiosity will become mandatory, 2014 is it. This will be the year of substance, when content is not just...
[powerpress] Joining us in Episode 2 of From the Author’s Point of View is Jay Baer, acclaimed keynote speaker, New York Times best selling author, entrepreneur, technology investor, and social media and digital marketing consultant. He has been named one of...
[powerpress] Joining us in Episode 1 of From the Author’s Point of View is Joe Pulizzi, one of the leading thought leaders behind the content marketing and social media movement. Joe is the Founder of The Content Marketing Institute, Content Marketing World and...
A driver on the road has so much to consider around them, including both the bad drivers and the good ones. Keeping your eyes on the road, and what’s in front and behind you, is what we’re all taught in order to be effective drivers. There are drivers like me...
Until a few years ago, brands had just a few caretakers who really only had to worry about the press and media when it came to addressing positive and negative public opinion. But today, social media has given individual customers a phenomenal public platform to make...
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