The New Social: A Sensory Experience

The New Social: A Sensory Experience

by | Commentary

Humans are social creatures; this is something we all know and understand. But recently, at the Pivot conference in New York, I had the pleasure of interviewing Scott Hebner (VP of Social Business at IBM) and friend Kare Anderson (author, speaker, columnist and coach)...
Create Moments of Random Social Kindness

Create Moments of Random Social Kindness

by | Commentary

The amount of information on the Internet is estimated at 4,000 exabytes.* How large is that, you ask? If you stacked books one on top of the other, starting from the surface of the Earth, the amount of information in 4,000 exabytes would take that stack from Earth to...
Marketing at the Speed of Social

Marketing at the Speed of Social

by | Commentary

Atari revolutionized games. Pacman, Space Invaders, and Centipede (to name a few). The most incredible innovation was made by connecting a computer (gaming console) to a television and turning digital gameplay into something available to everyone. Their speed to...
The Social Gold Rush is Over

The Social Gold Rush is Over

by | Commentary

Social ROI. Impressions. Retweets. And the effervescent “like”. Yes, they all still matter. Social media is a shiny object that still glimmers. But now it’s time to figure out how to truly integrate it into our businesses. I recently spoke at Social...
A Brands Wrecking Ball: Not Listening

A Brands Wrecking Ball: Not Listening

by | Commentary

Can you imagine if everyone talked at once? Some could argue that’s what social media is today. But through catch-and-release in our conversations ­– meaning there’s one or more active listeners and a speaker – we can build social behavioral models that mirror...