For decades, a lot of emphasis has been placed on understanding an employee’s intelligence quotient (EI)-referring to that set of cognitive abilities that allows us to acquire knowledge and solve problems. But in business (as in life) if you only focus on this part of...
“It’s the little things that matter.” That’s a phrase that seems to pop up a lot when it comes to customer service and experience. These little things constitute “human touches” which trigger emotions that make us remember and favor certain instances over others. From...
As the digital landscape is ever-changing; so are the ways in which marketers are trying to bridge the gap between business and consumers. One way that companies are winning is the early adoption of digital proximity marketing as part of their overall strategy. Why,...
Sports marketing is a job unto itself. It’s fast and furious with a ton of legalities. Not to mention you have to keep your sponsors happy. Oh and don’t forget the athletes themselves. With so many moving parts, how does the CMO of one of the fastest moving sports...
Why are you on LinkedIn? More often than not the answer is “because you have to have a LinkedIn account in my line of work” or “I created one in college I think”. Less common is it“because I have a fantastic community and great conversations”. When for many of us...
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