To begin, you have to decide exactly what message you want to put out there, which, of course, will depend greatly on your particular story and individual goals for your brand. Below, is a selection of different options to consider when determining how you want to...
Marketing has always been about leveraging content to stand out from the crowd. From early print ads to radio jingles to star studded Super Bowl commercials to sponsored snaps- the underlying motive is always the same. How do you make your message stand out from the...
We’re nearly halfway through 2016 and the verdict is in: Snapchat is the platform of the year. With adoption by brands such as General Electric and influencers such as DJ Khalid it’s clearly is no longer simply a destination for brands to appear...
While it’s easy to see the value of influencer marketing, many are left scratching their heads when it comes to the first steps of building and creating a community of influencers. Once we get past making a list of industry/brand-related blogs they follow, many...
Although social media can be used to augment a business’s customer service policy and practice, not everyone has adopted a social customer service program. Sure, many larger companies understand and benefit from social media customer service management tools and...
There comes a time when every marketer faces the challenge of how to build brand credibility. Especially in a marketplace that increasingly uses social media as a way to reach customers. For many businesses, the answer is to build an army of influencers who will...
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