According to a Gallup poll, nearly 70% of employees report that they are not actively engaged with their jobs. Even more astonishing, this loss of productivity costs the American economy an estimated $350 billion annually. Where are the heart leaders? Clearly a...
You know the importance of promoting your company to develop a solid base of loyal followers. But how much time and effort do you dedicate to building your personal brand? You do have one. It’s what people associate you with; it’s why your personal and professional...
Don’t want to be treated as a cost center? It’s time to have measures that tie to revenue. “We need to cut costs this month to hit our earnings, can you dial back the digital ad spend?” The dreaded, yet recurring, question (or more accurately, order), given to...
No, that’s not a typo; it’s a reference to my favorite movie character Gaylord Focker, as played by Ben Stiller in the “Meet the Parents” movie trilogy. What we love about Gaylord Focker is he’s a kind-hearted, smart and humble guy who happens, through a series of...
For decades, a lot of emphasis has been placed on understanding an employee’s intelligence quotient (EI)-referring to that set of cognitive abilities that allows us to acquire knowledge and solve problems. But in business (as in life) if you only focus on this part of...
As the digital landscape is ever-changing; so are the ways in which marketers are trying to bridge the gap between business and consumers. One way that companies are winning is the early adoption of digital proximity marketing as part of their overall strategy. Why,...
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