In business, people don’t establish relationships with companies. They want to work with other people. Individuals who share their values and understand their professional needs. Therefore, taking time to establish your personal brand is an essential part of any...
Stop and think for a moment. What would you say is the most important thing to ensure career success? Is it your impressive range of product knowledge for your industry? Perhaps it’s your ability to grow your client’s social presence? While those skills are...
#69Predictions Marketing Experts Share for 2016 de Bryan Kramer It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the...
You know the importance of promoting your company to develop a solid base of loyal followers. But how much time and effort do you dedicate to building your personal brand? You do have one. It’s what people associate you with; it’s why your personal and professional...
Don’t want to be treated as a cost center? It’s time to have measures that tie to revenue. “We need to cut costs this month to hit our earnings, can you dial back the digital ad spend?” The dreaded, yet recurring, question (or more accurately, order), given to...
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