A New World: Proximity Redefined

A New World: Proximity Redefined

by | Commentary

It used to be that proximity drove everything. The ability to take that call, from your land line. Your capability to make a living, through learning a trade that your town had a need for. Even your opportunity to find a mate, at the school dance. Today, we live in a...
The 1-Degree Social Marketing Shift

The 1-Degree Social Marketing Shift

by | Commentary

I’m not talking about global warming or the Polar Shift. I’m talking making shifts alongside this globally social market evolving all around us. Often times small shifts in your marketing efforts combined can evolve into a 180° of success. Results don’t happen over...
6 Steps to Becoming a Good (Social) Listener

6 Steps to Becoming a Good (Social) Listener

by | Commentary

Too many companies treat social media as if it’s a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates. But guess what? Your followers, fans, friends and customers are talking back. 1. Identify your audience. Once you...
Social: The Best Cocktail Party Ever

Social: The Best Cocktail Party Ever

by | Commentary

As we all end our holiday run of nights filled with parties and long, lazy days to recover, I must admit there’s a part of me that doesn’t want it to end. Although it can be expensive and exhausting, there’s something about connecting with others, sharing stories,...