We might cloud our customer exchanges with digitization and automation, but on the receiving end of every authentic interaction, is a human with their own complex set of interests and emotions. It still takes gut-feeling marketing to create a meaningful relationship...
As a small or medium-sized business, it’s often difficult to compete with bigger brands’ wallets and available resources. Although your sales and marketing efforts may not carry the same financial clout as your larger counterparts, rest assured that your SMB can have...
Machines receiving data input are using literal empirical info to produce an outcome. Narrative input is about using context and human qualities to create understanding. If AI is to become a master storyteller then it must tackle narrative devices and break-down...
Touchpoints are the moments of interaction between your brand and a customer. Those magical moments, eh? And points of contact can be anything from reading a review and visiting a website to seeing a brochure in a friend’s house and deciding to follow-up. Touchpoints...
Creating a great customer experience (CX) is one of the most effective business objectives you can set for your small or medium-sized business (SMB). Having your customer in mind at all times means that you can focus your attention on what adds value to their lives...
In this episode of #Substance, CEO Bryan Kramer is joined by the President and CEO of Neustar, Lisa Hook. In today’s hyper-connected world, Lisa Hook, a powerhouse leader at a global company stresses the importance of privacy, personalization, and shares how brands...
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