Touchpoints are the moments of interaction between your brand and a customer. Those magical moments, eh? And points of contact can be anything from reading a review and visiting a website to seeing a brochure in a friend’s house and deciding to follow-up. Touchpoints...
Creating a great customer experience (CX) is one of the most effective business objectives you can set for your small or medium-sized business (SMB). Having your customer in mind at all times means that you can focus your attention on what adds value to their lives...
What makes you human? Welling up when you watch a video of otters holding hands for the 456th time? Feeling your blood pressure rise when someone cuts in front of you in the supermarket queue? Saving that last cupcake for your partner…but failing miserably and...
Prepared for the artificial robot uprising? Would you back yourself in a fight against your now sentient toaster? Pop culture and tech columnists would have you believe that we’re a hop, skip and a jump away from an ethical hellhole, sponsored by our new robot...
I’ll let you in on a secret, brands are looking for engaged customers. Crazy, I know. Let’s break down what that means though because ‘engagement’ can become an empty term – it’s basically about having a customer base that knows who you are, likes what you say and...
A few years ago, experts were trumpeting that the future is mobile, and they weren’t wrong. Some of the world’s most successful new apps and business models are mobile-based — just look at Uber, Instagram, and Snapchat. Now, our machines and devices are...
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