One of the first “thing” of the Internet of Things was, appropriately enough, coffee maker at the University of Cambridge Computer Lab in 1991. The researchers were tired of going to the coffeepot only to find it empty so they hooked up an elaborate sensor...
You can read as many write-ups as want about cutting edge marketing campaigns but we all know that there’s no substitute for sitting down and picking the brain of the CMO who ultimately put it all together. Our guest this week set out to make that possible. Drew...
We talk about communities a lot on #H2HChat. But this week we’re taking it to a whole new level as Bryan and Suzie talk with Shanda Maloney, Digital Marketing & Social Media Director at Ultimate Fighting Championship. UFC has one of the most passionate fan...
Humans. Like it or not, we’re pretty funny creatures and we like to laugh at ourselves. For proof one need look no further than the wildly popular sitcom genre based on the simple premise that the day-to-day antics of a group of “Friends” would strike our funny bone...
We live in a relationship-based market. Everyone is looking to find a new CRM strategy to development and nurture a brand’s external relationships. But what about the internal relationship? What about the workplace itself? Employee advocacy is a critical aspect of the...
Millennials are hot, but what many marketers forget is that Boomers still have tremendous spending power. In fact, they hold 49% of all after-tax income in the United States. A new study from Forbes Insights, in partnership with WealthEngine, indicates that as the...
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