The availability of data is increasing exponentially. By 2019, global Internet traffic is expected to triple in size to 2 Zettabytes. That’s 2,000,000,000 terabytes a number that we can barely comprehend. Check out http://www.internetlivestats.com to get a closer...
We live in a world of information overload and marketers must now quickly learn to integrate data and analytics into their day-to-day activities in order to remain up to date. As consumer adoption of new devices and channels accelerates, it becomes harder and harder...
When we talk about the Sharing Economy it tends to be in David and Goliath terms. From the Kickstarter funding of Veronica Mars to Uber taking on the massive NYC Yellow Cab industry the corporation is always the faceless Goliath against the plucky little grassroots...
The “Why” of H2H is an “elementary my dear Watson” moment. We intrinsically understand the importance of transparency and relationship-building so it makes complete sense that brands should focus on being human. It’s at the “How” phase that things begin to become a...
The story we tell today is so much different then 10 years ago. The old days service was reactive – waiting for the customers to come to you. Today it’s all about listening and being proactive, customers are sharing what you need to hear and expecting brands to...
From the invention of paper to the printing press to the radio and soon after the television our world has become increasingly smaller. The digital age has only spend up this process. Every day there are new innovations shaping the way we communicate and our shared...
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