The availability of data is increasing exponentially. By 2019, global Internet traffic is expected to triple in size to 2 Zettabytes. That’s 2,000,000,000 terabytes a number that we can barely comprehend. Check out http://www.internetlivestats.com to get a closer visual of what this looks like. Now think about the enormity of the task ahead of us as we move into data-driven decision making.
The reality is that before you can even think about making that decision you first must decide the what, why, and how for your data.
• What data are you measuring?
• Why will those findings me important?
• How will you go about measuring and making the data actionable?
To chat about this, Bryan and Suzie are going to the source of all data analytics knowledge- Justin Cutroni, Analytics Evangelist at Google. So put on your thinking cap and get ready to take lots of notes. This is going to be a great time.