By Bryan Kramer | #H2HChat

Replay #H2HChat Measuring What Matters – Getting the Data Right with Justin Cutroni

The availability of data is increasing exponentially. By 2019, global Internet traffic is expected to triple in size to 2 Zettabytes. That’s 2,000,000,000 terabytes a number that we can barely comprehend. Check out to get a closer visual of what this looks like. Now think about the enormity of the task ahead of us as we move into data-driven decision making. 

The reality is that before you can even think about making that decision you first must decide the what, why, and how for your data. 

• What data are you measuring? 
• Why will those findings me important? 
• How will you go about measuring and making the data actionable? 

To chat about this, Bryan and Suzie are going to the source of all data analytics knowledge- Justin Cutroni, Analytics Evangelist at Google. So put on your thinking cap and get ready to take lots of notes. This is going to be a great time.

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