The “Why” of H2H is an “elementary my dear Watson” moment. We intrinsically understand the importance of transparency and relationship-building so it makes complete sense that brands should focus on being human. It’s at the “How” phase that things begin to become a bit tricky. The reality is that transitioning from B2B and B2C to a Human-to-Human (H2H) model necessitates investment in building up the individual human voices within your organization. In this H2HChat, Bryan and Suzie talk with John Hall who is one of the foremost thought leaders in the personal brand and social eminence space.
Replay #H2HChat How to Take your Personal Brand to Rockstar Level with John Hall