A recent survey showed that only 8% of companies were providing a very integrated customer experience. What does this mean? It’s about having a cohesive business, that cultivates close links between teams so they can share data, knowledge, and insight. It’s more...
The world of software and tools for marketing and business can be overwhelming. It’s definitely a good thing – there are so many amazing and helpful tools out there to help us make the most of our work and time – but on the other side of the coin, all of this variety...
When situations are facilitated effectively – structures are taken into context, processes are created that boost efficiency and the right people are involved. All good so far. But as the title of this article suggests, life doesn’t always run this smoothly. Most...
Drive the latest car, go to the best restaurants, boost sales month on month. It sounds perfect, right? But is it really perfection? Do these things guarantee happiness and fulfillment? Probably not and the dogged effort to maintain them can be mentally and physically...
To attract today’s modern buyer, especially on social media, requires a value-based selling approach. The reason value-based selling works is it focuses on the needs and wants of the buyer using a method that influences their purchase decision. To attract today’s...
We might cloud our customer exchanges with digitization and automation, but on the receiving end of every authentic interaction, is a human with their own complex set of interests and emotions. It still takes gut-feeling marketing to create a meaningful relationship...
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