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    Five Rules on How to Speak Human
    Article
    January 24, 2013
    3 min
    34

    Five Rules on How to Speak Human

    I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human (tweet this). Often enough we complicate what we’re trying to say. Ironically, as our world becomes more customer-owned and socially-enabled, we continue to see complicated, redundant, over-technical, and over-thought mass […]

    Marketing
    The Art of Storytelling
    Article
    January 15, 2013
    3 min
    32

    The Art of Storytelling

    It doesn’t matter what kind of work you do, the best storytellers are the most successful (tweetable). I’ve been in awe my entire life and followed brands and people who make it look so effortless. What’s really fascinating to me is how a story comes together. I think its what first drew me into advertising. […]

    Marketing