As a small or medium-sized business, it’s often difficult to compete with bigger brands’ wallets and available resources. Although your sales and marketing efforts may not carry the same financial clout as your larger counterparts, rest assured that your SMB can have...
Machines receiving data input are using literal empirical info to produce an outcome. Narrative input is about using context and human qualities to create understanding. If AI is to become a master storyteller then it must tackle narrative devices and break-down...
Touchpoints are the moments of interaction between your brand and a customer. Those magical moments, eh? And points of contact can be anything from reading a review and visiting a website to seeing a brochure in a friend’s house and deciding to follow-up. Touchpoints...
What makes you human? Welling up when you watch a video of otters holding hands for the 456th time? Feeling your blood pressure rise when someone cuts in front of you in the supermarket queue? Saving that last cupcake for your partner…but failing miserably and...
Prepared for the artificial robot uprising? Would you back yourself in a fight against your now sentient toaster? Pop culture and tech columnists would have you believe that we’re a hop, skip and a jump away from an ethical hellhole, sponsored by our new robot...
I’ll let you in on a secret, brands are looking for engaged customers. Crazy, I know. Let’s break down what that means though because ‘engagement’ can become an empty term – it’s basically about having a customer base that knows who you are, likes what you say and...
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