Harnessing the Power of Millennials With Tyler Anderson

by The BK Show Podcast

Rethinking Tradition

Tyler is a successful social media marketing entrepreneur, world-class speaker, and the founder and CEO of Casual Fridays, a social media marketing and content marketing agency headquartered in San Diego, California, with remote offices in Atlanta, Miami and New Orleans.

He has assembled an extensive resume of achievements in advertising, marketing and public relations over the past fourteen years and has become an expert on engaging with millennials, the most revolutionary and powerful generation of employees in recent memory.

Where some have floundered, Tyler has thrived by creating an exciting, rewarding, and flexible workspace where his employees have a voice in their career and the company. By utilizing a unique set of technological tools, his company culture has allowed his staff room to grow, succeed, and make a positive impact on the business.

Listen in as we discuss how this large, nontraditional workforce is changing what it means to be an employee.

In This Episode

  • How to unify and connect a scattered and remote workforce
  • Why employing millennials means forgetting the rules of a traditional workforce
  • How investments in technology lead to an enriching company culture
  • Technological tools for engaging and rewarding your millennial employees
  • Maintaining a positive office environment for employees that work from home

Quotes From This Episode

“Clients need help and assistance with social media.” —@tylerjanderson

[Tweet ““We’ve invested heavily to develop our company culture.” —@tylerjanderson”]

“We leverage a lot of technology to foster that good company culture with the remote team.” —@tylerjanderson

“For true social media services and the employees that we have, it tracks that younger demographic because they’ve grown up with social media.” —@tylerjanderson

“When you’re a smaller organization, it’s a lot easier to adapt new technology.” —@tylerjanderson

“They want to express their feelings. They want to have a voice. They want to have an outlet.” —@tylerjanderson

[Tweet ““They will work hard but they just want that recognition.” —@tylerjanderson”]

“If you’re no good to yourself, you’re no good to anybody else.” —@tylerjanderson