On this episode of the PureMatter’s Substance video series, Bryan Kramer hosts Gary Scott Thomas (Twitter or Facebook), morning personality at KRTY 95.3 Country radio, who explains that “radio isn’t going way, it’s evolving.” Gary discusses his experience and his rise to being the top rated morning talk show hosts in the Bay Area, and one of the top in the country. After 37 years in the business, Gary recalls how radio has evolved, his perseverance to stay relevant and connect with his audience – most recently through the power of social media – and how this once traditional medium has become enhanced socially through two-way conversations, driving real time and personalized responses live every day.
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