#SUBSTANCE VIDEO SERIES
How Data and People Will Transform an Industry
In this episode of #Substance, CEO Bryan Kramer is joined by the President and CEO of Neustar, Lisa Hook. In today’s hyper-connected world, Lisa Hook, a powerhouse leader at a global company stresses the importance of privacy, personalization, and shares how brands...
Creating a Digital Shift with Jonathan Becher, CDO at SAP
This special episode of the Substance series is a follow-up with Jonathan Becher, Chief Digital Officer at SAP where we discuss what it means to create digital shifts today. The original in-depth and personal interview in 2014 revealed how Jonathan (at the time the...
The New Role of the CMO: How Technology and Marketing Work Together with David Newberry
In this episode of Substance, I host David Newberry, former Chief Marketing Officer for Pitney Bowes Software. David believes that the role of the CMO is changing but it's still important that you understand your market and ensure that you are conveying the right...
Contagious: Why Things Catch On with Jonah Berger
Contagious: Why Things Catch On featuring Jonah Berger In this new Substance interview, we hear from Jonah Berger, globally recognized leader in Word-of-Mouth Marketing, Consultant, Professor at Wharton, and New York Times/Wall Street Journal best-selling author...
The Age of Context with Robert Scoble
The Age of Context: I’m honored to share this new Substance interview: The Age of Context, an interview with Robert Scoble, Startup Liaison Officer at Rackspace, author, global speaker, and new media phenomenon. On this episode, Robert discusses the five core...
Connecting with Your Customer with @TedRubin
Connecting with Your Customer Featuring @TedRubin In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship. Many people in the social media world...
Storytelling: Past, Present and Future with Shel Israel
Storytelling: Past, Present & Future In this new Substance interview: Storytelling: Past, Present and Future, I share an intimate conversation with Shel Israel, a global speaker, columnist, and co-author with Robert Scoble of the upcoming book, “The Age of...
Crowd Companies with Jeremiah Owyang
In this new Exclusive Substance interview, I hear from Jeremiah Owyang, globally recognized as a researcher, analyst and now Chief Catalyst at Crowd Companies. In this interview, Jeremiah releases for the first time, in conjunction with his appearance on stage at...
Defining Social Business with Jonathan Becher, CMO at SAP
In this episode of Substance, Bryan Kramer speaks with Jonathan Becher, global CMO at SAP. This in-depth and personal 20-minute interview reveals how Jonathan defines “Social Business”, and how it enables him to profitably manage marketing within a 20 billion dollar...
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