Sports marketing is a job unto itself. It’s fast and furious with a ton of legalities. Not to mention you have to keep your sponsors happy. Oh and don’t forget the athletes themselves. With so many moving parts, how does the CMO of one of the fastest moving sports...
Why are you on LinkedIn? More often than not the answer is “because you have to have a LinkedIn account in my line of work” or “I created one in college I think”. Less common is it“because I have a fantastic community and great conversations”. When for many of us...
We live in Marketing channels are increasing exponentially. As we work to stay one step ahead of the technology curve, it is all too tempting to substitute “cool factor” for messaging. Then suddenly you’re marketing to devices rather than to your customer base with...
Social media marketing revolves around community. The success of any social media campaign is directly proportional to it’s reception by your community. It’s for this reason that super stars such as Lady Gaga have had such a seamless transition to social media...
Body Language accounts for over 50% of the way that we communicate. The more technology decreases the need for face-to-face communication the more we miss a vital component of the communication process. If you telework you know full well the feeling of almost being...
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