We live in Marketing channels are increasing exponentially. As we work to stay one step ahead of the technology curve, it is all too tempting to substitute “cool factor” for messaging. Then suddenly you’re marketing to devices rather than to your customer base with diluted and impersonal messaging. The irony of this all too common mistake is that in this omnichannel world CMOs are more empowered than ever to create a highly personalized marketing strategy that drives effective customer experiences and results.
During this #H2HChat, Bryan speaks with an expert panel about the ways in which CMOs can harness the potential of omnichannel to build human relationships with their customers.