Why are you on LinkedIn? More often than not the answer is “because you have to have a LinkedIn account in my line of work” or “I created one in college I think”. Less common is it“because I have a fantastic community and great conversations”. When for many of us LinkedIn can seem like more of a chore than a social network and it can feel hard to be human on LinkedIn where your connections tend to be work rather than personal. And yet, as we all know, LinkedIn is a treasure trove for personal branding, lead generation, and, thanks to LinkedIn Pulse, content marketing. So how do we make it a network that we want to actually frequent?
Bryan and Suzie talk with Vivenka von Rosen– best known by her Twitter handle @LinkedInExpert-about what #H2H interaction looks like on LinkedIn.
