H2HChat featuring Denise Lee Yohn on brand-building. In her 2014 book, Denise leveraged her 25 years of experience working with some of the top brands to create the 7 Branding Principles of the Best Brands. Great brands: start inside, avoid selling products, ignore trends, don’t chase customers, sweat the small stuff, commit and stay committed, and never have to “give back”.
Join us to learn how you can use this year to transform your branding from good to great.
