Whether you’re a small, medium or large business, the exponential growth of the digital marketing space can feel daunting. Add in the rapid explosion of new platforms, content mediums and variables such as algorithms and a Monty Python quote comes to mind: “Run...
Authentic relationships leading to community creation and activation are core tenants of Human-to-Human (H2H) marketing strategy. In a H2H world, the marketing landscape is populated by niche communities clustered around brand-based nodes each underpinned by authentic...
It has often been said that the average person is met with over 5,000 marketing messages in a single day. And while that number has been disputed over the years, one thing is clear. The promotion field has given way to clutter when it comes to the number of...
More than just a marketing strategy, your personal brand is how you appear to the world. A successful personal brand creates a consistent impression that allows you to achieve both your personal and professional goals. At its best, your brand should be a true...
Admit it. There’s always been a part of you that’s always dreamed of writing a book. There’s an idea you’ve had locked away, that you’ve mulled over every few years. Perhaps you even have a notebook or folder on your laptop with a few chapter drafts jotted down,...
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