SEASON 2, EPISODE 13
Dan’s first job out of college was a marketing position. What he realized was creating the ultimate customer experience – being observant and treating the customer the same way you like to be treated, is the best marketing strategy of all.
IN THIS EPISODE:
- Life lessons learned from attending summer camp
- Writing as a form of communication
- Communicating in a way that all people can understand
- Solving business problems through the customer lens
- How to get everyone in an organization to care about the customer
- Treating employees and customers as our most important asset
- How small businesses can create the ultimate customer experience
- There are no one size fits all solutions
QUOTATIONS FROM THIS EPISODE:
“When we break it down into something simple, it makes it so that people can take action on it.” –.@dgingiss
“We have to have a culture where we empower people to take care of the customer.” –.@dgingiss
“Without customers, without employees, we don’t have a business.” –.@dgingiss
“Everyone is unique. All of your employees are unique. All of your customers are unique.” –.@dgingiss
“As a manager, I always tried to make sure that every person on my team that I had a relationship with them one-on-one.” –.@dgingiss
“The more we get to know our customers, the better we can serve them.” –.@dgingiss
Dan Gingiss is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover and Humana.
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Check out other shows here at Humanly Possible
customer, employee, marketing, communication, unique, experience
Dan Gingiss, Bryan Kramer