Launching to Success with Michael Stelzner

by Featured, The BK Show Podcast

3… 2… 1… Success.

Michael Stelzner is the creative founder of Social Media Examiner — a popular online magazine that helps businesses answer social media questions with useful ‘how to’ articles, in-depth case studies, expert interviews, and original research.

As an innovative thought leader and experienced marketer, Michael has gained the full respect of social media leaders and business marketing experts alike. In less than 18 months, grew from infancy to boasting over 94,000 subscribers and is now the top small business blog in the world according to Technorati. He also pioneered the highly popular Social Media Success Summits, which sold out for two years in a row-in the middle of the worst economic downturn since the Great Depression. With an audience of 4,000 attendees, it’s one of the world’s foremost virtual summits for marketers. His conference, Social Media Marketing World, is the world’s largest social media marketing conference that draws thousands of marketing pros from across the globe.

The principles that Stelzner teaches are the very concepts that helped him build two highly successful businesses that made him a leading expert in both industries.

Listen in as we discuss the secrets to a successful product launch through community, outreach, and content.

In This Episode

  • Why talking it out means finding people that will share the unvarnished truth
  • How assumption testing leads to launch refinement
  • Why a successful launch from scratch means a solid content strategy
  • How a well curated quote leads to a reader that is ready to receive your message

Quotes From This Episode

[Tweet “”It’s an iterative process of constant improvement.” —@Mike_Stelzner”]

“Once I think I have an idea, I do a research project to test it.” —@Mike_Stelzner

“Along the way we learn, we refine, we get the messaging improved, and we learn how that value proposition is changing.” —@Mike_Stelzner

“Part of the challenge is convincing people to pay a monthly program.” —@Mike_Stelzner

[Tweet “”The key thing to start with is a content strategy.” —@Mike_Stelzner”]

“The two things that convert the most are emails and the website itself.” —@Mike_Stelzner

“The real job of an email is to drive the traffic.” —@Mike_Stelzner

“It’s that careful mix of science and creative and experimentation. That’s how you improve because this world is not static.” —@Mike_Stelzner

[Tweet “”With the right content you can build anything.” —@Mike_Stelzner”]